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卷首語
9變中取勝
Win in the Change
專題
14營銷戛納本刊記者 劉 星
Market the Cannes Festival.
16戛納廣告節 成功營銷的典范本刊記者 劉 星
The Cannes International Advertising Festival, a Successful
Marketing Model.
18創意，也需要經營勞雙恩
Idea Creation Also Needs Management.
19營銷全球創意的平臺項建中
The Cannes International Advertising Festival, a Platform for
Global Idea Creation to Go Up.
22誰是真正的“獅子王”？本刊記者 劉 星
Who Is the Real King Lion?
24戛納獲獎作品展示項建中
A Presentation of Award-winning Works of the 52th Cannes
International Advertising Festival.
54實力: 中國廣告與戛納對話本刊記者 劉 星
Strength: a Dialogue between China's Advertising and the
Cannes International Advertising Festival.
56更簡單、更直接、更娛樂本刊記者 劉 星
Still Simpler, More Direct and More Entertaining.
59站在今天的戛納
Being at the Cannes Festival.
59讓世界了解中國更多徐 楠
Let the World Learn More about China.
59娛樂戛納黃 偉 李浩瀚
Enjoy the Cannes Festival.
60同在戛納李振中
Be Together with the Cannes Festival.
60歐洲戶外廣告的底蘊是文化劉宏姝
Culture Is the Details of Out-door Advertising in Europe.
61格調越來越高，感動越來越少陳國宏
The Style Is Getting More and More Elegant while Moving Is Less and Less.
特別關注
62分眾傳媒登陸納斯達克本刊特約記者 述 時
Mass Media Are Landing at the NASDAQ.
設計星座
66倫敦的視覺盛宴(三)詹 凱 臧迎春
A Vision Banquet of London.
新銳訪談
68龔友誠: 廣告好與差之析本刊記者 陸 斌
Gong Youcheng: Good and Bad of Advertising.
網絡行銷專刊
74聚焦網絡廣告代理本刊記者 劉 星
Focus on Agency of Internet Advertising.
75蘇同: 網絡代理，自有一套
Su Tong: Be Expert at Internet Agency.
77王宏鵬: 成功是一個多面體
Wang Hongpeng: Success Is a Polyhedron.
79李斌: 一個網絡廣告人的另類發現
Li Bin: A Different Discovery by an Internet Adman.
81李偉: 凡事皆有可能
Li Wei: Everything Is Possible.
83張靈燕: 開拓網絡營銷的整合之道
Zhang Lingyan: an Agency Way When Internet Wave Rising.
86給品牌最持久的生命力
Give Brands an Everlasting Life.
消費者態度
90化妝品廣告: 讓我如何相信你？
Cosmetic Advertisements: How Can You Enable Us to Trust You?
未來媒介傳播
94十運會收視意愿調查與廣告價值分析央視市場研究公司
A Survey of the Will to Watch TV and an Analysis of Value of Commercials.
廣告人物
98袁志業: 先勝而后戰本刊記者 劉 星
Yuan Zhiye: Win First and Fight Later.
總監手記
102生活著 創意著楊 杰
Live and Create.
新人心語
104每天進步一點點馬 睿
Make a Bit Progress Every Day.
市場觀察
1052005全球華人廣告教育論壇落幕本刊記者 陸 斌
The 2005 Global Chinese Seminar of Advertising Education Closed.
106汽車業多品牌時代的終結？李一峰
An End of Multi-Brand Age of Automobile?
109醫藥廣告在臺灣曹珊珊
Medicine Advertising in Taiwan.
111電視房產廣告文案的語言技巧許凌虹
Language Skills of Advertising Copywriting in TV Commercials
of House Property.
113中國廣告人的樂章
Rhythm of Chinese Ad-people.
114戶外廣告急需“渠道整合”本刊記者 張 俊
Out-door Advertising Urgently Needs“Channel Integration”.
論壇
116行業學會當自律陳善寶 姚莉萍
Trade Associations Should Self-regulate Themselves.
理事單位報道
117劃分新類別 獲得解釋權虞中煒
Get the Right of Explanation by Determining New Categories.
118心是魅力之源唐愛慧
Heart Is the Source of Charm.
資訊專刊 119
非常時評 135
編讀互動 136
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