鄂爾多斯集團(tuán)介紹資料

　　中國正北方，在荒漠和草原綿延交匯的深處，有一塊富饒而神奇的土地，它就是鄂爾多斯，一個(gè)因?yàn)橛辛硕鯛柖嗨辜瘓F(tuán)而被世界熟知的地方。

　　鄂爾多斯集團(tuán)是在改革開放之初的1981年通過補(bǔ)償貿(mào)易方式建立起來的羊絨制品加工企業(yè)。經(jīng)過二十多年的持續(xù)高額盈利、滾動(dòng)式發(fā)展,集團(tuán)已壯大成為擁有成員企業(yè)75家、員工2萬多人、總資產(chǎn)逾75億元、年銷售收入近40億元，同時(shí)經(jīng)營羊絨、商貿(mào)、電力、冶金等多 種產(chǎn)業(yè)的大型現(xiàn)代企業(yè)集團(tuán)。集團(tuán)被第50屆世界統(tǒng)計(jì)大會(huì)授予“中國羊絨制品大王”稱號(hào)，1997年經(jīng)國務(wù)院批準(zhǔn)成為全國120家試點(diǎn)企業(yè)集團(tuán)之一�！岸鯛柖嗨埂笔侵袊�羊絨紡織業(yè)第一個(gè)獲得中國馳名商標(biāo)稱號(hào)的品牌，品牌價(jià)值達(dá)43.67億元，連續(xù)五年位列中國最有價(jià)值品牌前二十名之列。

　　集團(tuán)公司目前的主要產(chǎn)品年生產(chǎn)能力為：羊絨衫500萬件，無毛絨1200噸，羊絨紗1800噸，羊絨面料70萬米，羊絨圍巾、披肩100萬條，羊絨服裝5萬套，羊絨襯衫110萬件，精紡羊毛衫60萬件，電阻器1.3億支,高頻電感器1.5億支,發(fā)電15000萬千瓦時(shí),供汽135萬噸。主要產(chǎn)品中，KVSS牌無毛絨被世界公認(rèn)為“中國一號(hào)無毛絨”，享有“纖維鉆石”的美譽(yù)； “鄂爾多斯”牌羊絨衫獲得過國家優(yōu)質(zhì)產(chǎn)品金質(zhì)獎(jiǎng)兩次、部優(yōu)獎(jiǎng)9次、省優(yōu)獎(jiǎng)34次，先后獲得“中國王牌產(chǎn)品”、“市場最有競爭力和影響力產(chǎn)品”等上百種榮譽(yù)，并多次獲得“全國用戶滿意產(chǎn)品”、“消費(fèi)者信得過產(chǎn)品”等稱號(hào)。鄂爾多斯集團(tuán)羊絨制品的生產(chǎn)營銷能力目前占到中國的40%和世界的30%。

　　鄂爾多斯集團(tuán)公司堅(jiān)持內(nèi)外銷并舉的營銷戰(zhàn)略，目前，集團(tuán)公司在全國設(shè)有32個(gè)銷售公司、19個(gè)業(yè)務(wù)代表處、31家配送中心和上千家營銷網(wǎng)點(diǎn)，形成了自營店、加盟店、商場專廳有機(jī)配合的營銷格局，成為國內(nèi)紡織行業(yè)最大的企業(yè)營銷網(wǎng)絡(luò)之一。 按照集團(tuán)的品牌發(fā)展戰(zhàn)略，為了進(jìn)一步提升品牌的附加值、擴(kuò)大品牌效應(yīng)，提高整體品牌組合的投資效益，集團(tuán)于 2003年和2004年分別在北京和上海投資設(shè)立男裝公司和內(nèi)衣公司，進(jìn)軍國內(nèi)男裝和內(nèi)衣的高端市場。 公司的主導(dǎo)產(chǎn)品“鄂爾多斯”羊絨衫的質(zhì)量、市場占有率、出口創(chuàng)匯連年來均居全國羊絨行業(yè)第一名。產(chǎn)品在暢銷國內(nèi)的同時(shí)，遠(yuǎn)銷日本、美國、歐共體等30多個(gè)國家和地區(qū)，年出口能力在300萬件以上。主要產(chǎn)品被國家外經(jīng)貿(mào)部列為“第一批重點(diǎn)支持和發(fā)展的名牌出口商品”，連續(xù)七年被美國最大的百貨連鎖集團(tuán)——美斯公司授予最佳供貨“五星”獎(jiǎng)。企業(yè)連續(xù)5年進(jìn)入全國最大100家自營出口企業(yè)行列。公司在洛杉磯、東京、倫敦、莫斯科、科隆、香港、米蘭設(shè)有七個(gè)國際性銷售公司和20多家直銷店，并在蒙古國建立了加工廠，初步構(gòu)筑起國際化生產(chǎn)銷售服務(wù)框架，為發(fā)展國際品牌奠定了基礎(chǔ)。2001年，為了更進(jìn)一步擴(kuò)大集團(tuán)的進(jìn)出口貿(mào)易，變單一供貨商為綜合多元供貨商，集團(tuán)在北京、上海、深圳成立了三個(gè)業(yè)務(wù)公司，專門從事棉、毛、麻、絲等各種紡織服裝產(chǎn)品的進(jìn)出口貿(mào)易。

　　鄂爾多斯集團(tuán)公司積極推動(dòng)技術(shù)進(jìn)步，始終注重產(chǎn)品質(zhì)量，堅(jiān)持以技術(shù)進(jìn)步帶動(dòng)產(chǎn)品創(chuàng)新和質(zhì)量創(chuàng)新。從建廠伊始，集團(tuán)就一直堅(jiān)持行業(yè)國際標(biāo)準(zhǔn)，形成了50多道檢驗(yàn)工序、60多個(gè)檢測點(diǎn)，配備了500多名專職原料、半成品、成品檢驗(yàn)人員。1995年以來，引入國際ISO9001質(zhì)量管理標(biāo)準(zhǔn)，建立了從原料、設(shè)計(jì)、生產(chǎn)、包裝到售后服務(wù)全過程的質(zhì)量保證體系，現(xiàn)在，該體系正式通過了中國進(jìn)出口商品質(zhì)量認(rèn)證中心的審核，取得了“ISO14000國際質(zhì)量保證體系認(rèn)證資格證書”。先進(jìn)的生產(chǎn)設(shè)備加上嚴(yán)謹(jǐn)?shù)馁|(zhì)量管理，使產(chǎn)品質(zhì)量長期穩(wěn)定地保持在優(yōu)良水準(zhǔn)之上，鄂爾多斯羊絨衫已達(dá)到了國際和國家行業(yè)優(yōu)等品標(biāo)準(zhǔn)�！岸鯛柖嗨埂贬樋椉冄蚪q服裝連續(xù)四年被國際綠色紡織品生態(tài)檢測協(xié)會(huì)評定為國際“信心紡織品”。隨著公司品牌經(jīng)營戰(zhàn)略的不斷推進(jìn)和發(fā)展，公司在技術(shù)創(chuàng)新方面的資金投入也逐年加大，平均每年投入近億元人民幣進(jìn)行技術(shù)改造、技術(shù)引進(jìn)和技術(shù)開發(fā)，目前，集團(tuán)的主要生產(chǎn)設(shè)備已處于世界領(lǐng)先水平，新產(chǎn)品開發(fā)和新技術(shù)應(yīng)用位于同行業(yè)前列。1999年鄂爾多斯集團(tuán)進(jìn)入國家重點(diǎn)支持技術(shù)創(chuàng)新的33家行業(yè)排頭兵企業(yè)行列。2001年，鄂爾多斯集團(tuán)技術(shù)中心被國家經(jīng)貿(mào)委等單位認(rèn)定為國家級企業(yè)技術(shù)中心。以技術(shù)進(jìn)步帶動(dòng)產(chǎn)品創(chuàng)新和質(zhì)量創(chuàng)新，經(jīng)濟(jì)效益穩(wěn)步增長：2003年，集團(tuán)公司實(shí)現(xiàn)銷售收入39.72億元，利稅5.3億元，創(chuàng)匯1.96億美元。

　　2003年集團(tuán)公司斥巨資建設(shè)煤電聯(lián)產(chǎn)項(xiàng)目，該項(xiàng)目是鄂爾多斯集團(tuán)按照循環(huán)經(jīng)濟(jì)模式，實(shí)現(xiàn)煤-電-高載能產(chǎn)品加工一體化的綜合項(xiàng)目，是一個(gè)以資源能源型產(chǎn)業(yè)為主導(dǎo)，由初級至高級，配套完善，產(chǎn)業(yè)結(jié)構(gòu)合理，產(chǎn)業(yè)鏈條長，資源充分利用的產(chǎn)業(yè)集群。煤電聯(lián)產(chǎn)項(xiàng)目是鄂爾多斯集團(tuán)在新世紀(jì)積極尋求新的經(jīng)濟(jì)增長點(diǎn)，適時(shí)向第二支柱產(chǎn)業(yè)進(jìn)軍，把鄂爾多斯集團(tuán)進(jìn)一步做強(qiáng)做大，實(shí)現(xiàn)集團(tuán)二次創(chuàng)業(yè)宏偉戰(zhàn)略目標(biāo)的一項(xiàng)重大戰(zhàn)略舉措。該項(xiàng)目的建成，對于充分發(fā)揮地方資源優(yōu)勢，促進(jìn)資源優(yōu)勢向經(jīng)濟(jì)優(yōu)勢轉(zhuǎn)變，保護(hù)當(dāng)?shù)厣鷳B(tài)環(huán)境，推動(dòng)地方及內(nèi)蒙古經(jīng)濟(jì)迅速發(fā)展具有非常重大的意義。

　　鄂爾多斯集團(tuán)在二十年的發(fā)展歷程中形成了自身獨(dú)具特色的企業(yè)文化。"與其說我們在經(jīng)營一種品牌,倒不如說是在經(jīng)營一種文化"。二十年來,在"立民族志氣,創(chuàng)世界各牌"的遠(yuǎn)大理想和"集智、放膽、拓荒、創(chuàng)新"的企業(yè)精神的指引和支持下,集團(tuán)的各項(xiàng)事業(yè)取得了長足的進(jìn)步,特別是1999年以來,根據(jù)國內(nèi)外市場形勢的變化,集團(tuán)公司審時(shí)奪勢地進(jìn)行了產(chǎn)權(quán)制度改革,向建立現(xiàn)代企業(yè)制度和科學(xué)的法人治理結(jié)構(gòu)邁出了重要步伐。與產(chǎn)權(quán)制度改革相配套,企業(yè)適時(shí)地進(jìn)行了全方位、深層次的企業(yè)流程再造,重新調(diào)整和完善了集團(tuán)在內(nèi)外貿(mào)易、科研開發(fā)、采購供應(yīng)、財(cái)務(wù)運(yùn)營、事業(yè)發(fā)展、集團(tuán)管理、企業(yè)文化等專業(yè)領(lǐng)域的發(fā)展規(guī)劃和戰(zhàn)略設(shè)想,以扁平、精干、高效、快速、權(quán)變?yōu)樵瓌t,初步構(gòu)筑起了適應(yīng)集團(tuán)未來5-10年發(fā)展要求的組織框架和運(yùn)作機(jī)制。

　　煤電聯(lián)產(chǎn)項(xiàng)目位于京包銀蘭經(jīng)濟(jì)帶的工業(yè)重鎮(zhèn)鄂爾多斯市鄂托克旗棋盤井鎮(zhèn)，該地區(qū)資源豐富、交通便利，地理位置十分優(yōu)越，項(xiàng)目占地面積15平方公里。該項(xiàng)目總體規(guī)劃為：年產(chǎn)360萬噸原煤礦井，年產(chǎn)360萬噸洗精煤、120萬噸冶金焦的現(xiàn)代化煤焦綜合項(xiàng)目；火力發(fā)電252萬KW機(jī)組，包括一期4×33萬KW機(jī)組, 二期2×60萬KW機(jī)組；高載能系列產(chǎn)品主要為高科技環(huán)保型硅合金、金屬硅、金屬鎂、硅鈣、硅錳及適量精煉硅鐵產(chǎn)品。

　　該項(xiàng)目自2003年7 月正是開工建設(shè)以來，在各級黨政及有關(guān)部門的大力支持下，項(xiàng)目建設(shè)進(jìn)展順利。目前，各項(xiàng)工程包括2×33萬KW機(jī)組、22萬伏總降壓站項(xiàng)目、50噸硅鐵項(xiàng)目、引黃工程項(xiàng)目及三水源地項(xiàng)目、基礎(chǔ)設(shè)施和公用工程項(xiàng)目、阿爾巴斯煤田勘探已全面鋪開，并有條不紊的推進(jìn)。

　　鄂爾多斯集團(tuán)在二十年的發(fā)展歷程中形成了自身獨(dú)具特色的企業(yè)文化。二十年來，在“立民族志氣，創(chuàng)世界名牌”的遠(yuǎn)大理想和“集智、放膽、拓荒、創(chuàng)新”的企業(yè)精神的指引和支持下，集團(tuán)的各項(xiàng)事業(yè)取得了長足的進(jìn)步，特別是1999年以來，根據(jù)國內(nèi)外市場形勢的變化，集團(tuán)公司審時(shí)度勢地進(jìn)行了產(chǎn)權(quán)制度改革，向建立現(xiàn)代企業(yè)制度和科學(xué)的法人治理結(jié)構(gòu)邁出了重要步伐。與產(chǎn)權(quán)制度相配套，企業(yè)適時(shí)地進(jìn)行了全方位、深層次的企業(yè)流程再造，重新調(diào)整和規(guī)劃了集團(tuán)在內(nèi)外貿(mào)易、科研開發(fā)、采購供應(yīng)、財(cái)務(wù)運(yùn)營、事業(yè)發(fā)展、集團(tuán)管理、企業(yè)文化等專業(yè)領(lǐng)域的發(fā)展規(guī)劃和戰(zhàn)略設(shè)想，以扁平、精干、高效、快速、權(quán)變的原則，初步構(gòu)筑起了適應(yīng)集團(tuán)未來發(fā)展要求的組織框架和運(yùn)作機(jī)制。

　　中國加入WTO后，隨著配額等貿(mào)易壁壘的逐步取消，給中國紡織服裝業(yè)帶來了前所未有的發(fā)展機(jī)遇。鄂爾多斯將以振興民族工業(yè)為己任，滿懷信心地迎接新世紀(jì)的挑戰(zhàn)。鄂爾多斯的戰(zhàn)略構(gòu)想是：在繼續(xù)做精做強(qiáng)羊絨主業(yè)的基礎(chǔ)上，審慎地介入電力冶金、金融證券、資本運(yùn)作等領(lǐng)域，積極培育若干次主產(chǎn)業(yè)，力爭早日將鄂爾多斯集團(tuán)建成一個(gè)多元化經(jīng)營的跨國企業(yè)集團(tuán)，實(shí)現(xiàn)鄂爾多斯創(chuàng)世界名牌的宏偉理想！

　　A brief introduction to Erdos cashmerepuorgco.ltd.

　　In the right north of China, in the stretching deep point connected by desert and grassland, lies a rich and mysterious land called “EERDUOSI” which is worldwide known because Erdospuorgsituated right here.

　　Erdos group, with more than 20 years of constant high profit margin and rotation development, is a cashmere products processing firm established in 1981 in a mode of compensation trade. Now the group, with 75 member firms, 20,000 employee, Rmb7.5 billion yuan of total assets, and Rmb 4 billion yuan of annual sales income, has become a large-size modern corporation group. And in the meantime, the group, simultaneously deals in

　　cashmere, trade, power generation, metallurgical industry and others. And it was conferred a title of “magnate of Chinese cashmere products” by the 50th world statistics conference, was approved and listed as one of 120 nationwide experimental corporation groups by the state council of China in 1997, “Erdos” brand was the first one which gained the title of “Chinese famous brand” among Chinese cashmere textile circle with the brand value amounted to Rmb4.367 billion yuan, and the brand was listed as one of 20 most valuable brands of China in consecutive five years.

　　The existing annual production capacity of thepuorgis listed as follows: 5 million pieces of cashmere garments, 1,200 tons of dehaired goatswool, 1,800 tons of cashmere yarn, 700,000 square meter of cashmere fabrics, 1 million pieces of cashmere shawl and cape, 50,000 suits of cashmere apparel, 1.1 million pieces of cashmere shirts, 600,000 pieces of worsted wool garments, 130 million pieces of Resistor, 150 million pieces of high-frequency sensor, 150 million kWh of power generation, and 135,000 tons of steam supplying.

　　Among its leading products: KVSS brand dehaired goatswool is publicly known as “No.1 dehaired goatswool of China”, and enjoys the good reputation of “diamond fiber”. Erdos brand cashmere garments have, for two times, gained the golden awards of excellent quality products from the state level, nine times gained the excellent award from the state ministerial level, 34 times gained the excellent award from provincial level, gained more than 100 honors such as “Chinese top products” and “the most competitive and most influential products”, and many times gained the title of “satisfactory products of the users nationwide” and “the reliable products of consumers”. The production and marketing capabilities for the cashmere products of Erdospuorgcovers 40% of Chinese market share and 30% of the world market share.

　　Erdospuorgadheres to the marketing strategy of “ both the domestic sales and foreign sales are forging ahead simultaneously”. Till now, thepuorghas established 32 sales corporations, 19 business representative office, 31 merchandise dispatching and distributing center and more than 1,000 sales net around China. And the marketing formation have been taken shape with the organic combination of self-managing shops, co-operative shops, special sales hall in the shopping center, and it has become one of the largest corporate marketing net of the domestic textile industry. According to the strategy of brand development and to further increase the additional value of our brands, extend the effect of our brands and improve the investment benefit of holistic combination of our brands, Erdospuorginvested in establishing Men's wear company in Beijing in 2003 and underwear company in Shanghai in 2004, which make an entry for us in the exclusive domestic market of men's wear and underwear. Erdos brand cashmere garments, the leading products of the group, have taken the first place of Chinese cashmere industry for its quality, market share, foreign exchange earnings in consecutive years. The products, with annual export volume tops 4 million pieces, were not only sold well in China but also far sold to more than 30 countries and regions like Japan, the U.S., and European union etc. Its leading products were listed as “the first emphasized supporting and developing famous brand commodity for export” by the ministry of foreign trade & economic co-operation of China, and, in seven consecutive years, were conferred “five star” award by the American largest chain-store group-Federated merchandising group. Erdos group, in five consecutive years, was listed as one of 100 biggest self-managing export firms of China, and the primary production and marketing frameworks have been formed with the establishment of seven international sales branch corporations and more than 20 direct sales shop in Los Angeles, Tokyo, London, Moscow, Cologne, Hong Kong, and Milan and the establishment of processing mills in Mongolia. All these have laid a solid foundation for developing Erdos brandotnia world famous brand. In 2001, inpuorgto further expand import & export business and change the single merchandise supplierotnia diversified merchandise supplier, thepuorgestablished three business corporations in Beijing, Shanghai, and Shenzhen for handling import & export business of the textile apparels made from cotton, wool, hemp, and silk etc.

　　Positively pushing the technological progress, Erdospuorgattached great importance to products quality from the beginning to the end and enhanced products innovation and quality innovation with technological progress. The group, stick to the international industry standard from the establishment, formed more than 50 inspection process and more than 60 inspection spot, and more than 500 professional inspection persons were fitted for the inspection of raw material, semi-finished products and finished products. Since 1995, thepuorgintroduced international ISO9001 quality management standard and formed the whole process of quality assurance system ranging from raw material, designing, production, packing and after-sales service. Now, the system, checked and approved by China import & export commodity quality certificate center, gained the qualification certificate of ISO14000 international quality assurance system. Advanced equipment and strict quality control keeps the quality of the products rise above the excellent level, and Erdos cashmere garments have reached to the international and the state excellent level. “Erdos” brand pure cashmere knitting garments were evaluated as international “confident textile products” by international green textile products ecological inspection association in consecutive four years. With the constant progress and development of the corporate brand managing strategy, thepuorggradually enlarged its investment on technological innovation year by year, and the annual average investment amount on technological reformation, technological introduction and technological development is nearly up to Rmb100 million yuan. Till now, the leading equipment of thepuorghave reached to the world advanced level, and new products development and new technological application also takes the lead in the same industry. In 1999, Erdospuorgwas ranked as the leader of 33 emphasized supporting technological innovation firms in textile industry by the state. In 2001, the technology center of thepuorgwas approved as corporate technology center at the state level. Pushing products innovation and quality innovation with technological progress, thepuorghas achieved steady growth in economic gains. In 2003, thepuorghas achieved Rmb3.972 billion yuan of sales income, Rmb530 million yuan of profit and taxes, and USD196 million of foreign exchange earnings.

　　Erdospuorginvested hugely in the electric power and coal industry combination project in 2003. The program is a comprehensive one to implement the coordinating development of coal-power-high energy consuming product based on the recycling economic framework, which is the grouped industries from low to high grades with the completely workable industries' structure and industry chain extension to the energy industry, under which the local resources could be fully taken use of. The electric power and coal industry combination project is an important strategic measures for thepuorgto find a new economic growth point in the new century, to create the second backbone industry at the proper time, to make Erdospuorgstronger and bigger, and to realize the lofty goal of the second revitalization of Erdos group. The construction of the project will be of great significance for making full use of the local resources advantages, improving the transformation from the resources advantage to the economic advantage, protecting local ecological chain and promoting the local area and Inner Mongolia economic development.

　　The electric power and coal industry combination project is situated in Qi Panjing town, Otog Banner, Erdos city covering 15 km2 of land. Qi Panjing town is the industrial town, which is situated in Beijing-Baotou-Yinchuan-Lanzhou economic zone. There are abundant resources, convenient communication and advantageous position in Qi Panjing town. The general plan of the project is 3.6 million tons of raw coal/year, 3.6 million tons of refined coal cleaning/year and 1.2 million tons of metal coke/year; 2520 MW units of thermal power generation (4 ×330 MW units in the first term construction and 2 ×600 MW units in the second term construction); high energy consuming product including: high-tech nonpolluting silicon alloy, metal silicon, metal magnesium, silicon calcium alloy, manganese silicon and refined ferrosilicon etc.

　　When the project began to construct from July 2003, the project construction is going very well under the full support of the relevant government departments at all level. At present, all the projects are being constructed including the project of 2 ×330MW units, the project of 220,000 voltage step-down substation, the project of 500,000 tons of ferrosilicon, the project of diverting the water from the Yellow River, the project of another water source, the project of infrastructure facilities and public utilities. And the exploration of the Albas coalmine is fully carried out as planned.

　　Erdospuorghas formed its exquisite corporate culture during its more than twenty years of development process. Twenty years passed, under the guidance and support of the grand ideal of “set the national dignity, and develop the world famous brand” and the corporate spirit of “wisdom, bravery, pioneering, and innovation”, every cause of thepuorghave made a dramatic progress. especially in 1999, thepuorgreformed its ownership system according to the domestic and foreign market changes, and an important step marched towards building modern enterprise system and scientific legal representative managing system. Matched with the ownership system, thepuorgconducted all-aspect and deep-rooted corporate flowing process reformation project, readjusted and rearranged its development plan and strategic conception for the group's domestic and foreign trade, science and research development, purchasing and supplying, financial operation, enterprising development,puorgcorporation management, and corporate culture and other professional fields, and the organizing framework and operation mechanism have been primarily formed to adapt the group's future development requirement based on the principle of “flat, high efficiency, and change”.

　　After China joined WTO, with the gradual cancellation of trade quota and trade barrier will bring forth unprecedented developing opportunities for Chinese textile apparel industry. Erdos will regard booming the national industry as its own duties, and will be full of confidence to meet the challenges of the new century. The strategic conception of Erdos is: to continuously reinforce its leading industry-cashmere industry: to carefully intervene in power generation, metallurgical industry, financial securities, capital operation and other fields, to positively nurture a few sub-main industries, to try best to build Erdos groupotnia diversified managing and trans-national conglomerate as soon as possible, and to realize the grand blueprint of turning Erdos brandotnia world famous brand.