The Blu-ray disc association said on Thursday it aimed to replace the DVD storage format within three years.

　　“Within three years it will just be Blu-ray，”Frank Simonis， the Blu-ray Disc Association's European chairman， said at the CeBIT technology trade show.

　　Blu-ray， which offers five times more storage capacity than DVDs for storing high definition films and other content， will first have to beat the rival HD-DVD format which offers somewhat lower storage capacity but claims cheaper production of players， burners and discs.

　　Measured in the number of players， Blu-ray is already well ahead of HD-DVD because Sony's PlayStation 3 (PS3) video games console comes with a built-in Blu-ray player.Sony Computer Entertainment said it had sold 1.84 million PS3s by the end of December in Japan and North America and that one million PS3s are ready for launch next week in Europe.

　　The HD-DVD camp conceded it is being outsold by Blu-ray because of PS3 by at least five to one， but it claims that sales of movie titles are still level. Film studio 20th Century Fox， which supports Blu-ray， said weekly Blu-ray film sales are actually three times higher than HD-DVD.

　　藍光光碟協會上周四表示，在未來3年內藍光規格的高清DVD將有望取代現有DVD存儲格式。

　　“在3年內，市場上將只剩下藍光格式。”藍光光碟協會歐洲主席弗蘭克·西蒙斯在德國舉行的CeBIT科技展上表示。

　　藍光DVD的容量比現有DVD格式高出5倍，可以存儲高清晰度影片及其他內容，不過這一規格首先需要擊敗與之抗衡的HD-DVD格式。HD-DVD盡管容量稍低，但號稱相應的播放機、刻錄機與光碟的制作成本較為低廉。

　　不過在

　　索尼游戲部門宣布，截至去年12月底，PS3在日本和北美的銷售高達184萬臺，下周將有100萬臺PS3在歐洲上市。

　　HD-DVD陣營承認，由于PS3兼容藍光，致使藍光播放機的出售量大大領先HD-DVD，雙方比例至少為5比1。不過他們宣稱，雙方出品的影片數量仍旗鼓相當。支持藍光的電影商20世紀