Questionnaires for General Public

　　公正人問卷

　　Note: This survey is about[COMPANY]. We are interested in your personal opinion. Please answer how youperceive the company. Please rate the company based on what you have seen orheard even though your rating is based on little information。

　　提示：本調查是關于[公司]。我們對您的個人見解感興趣。請根據您以往的所見或所聞對該公司做出評價，即使您的評分僅基于很少的信息也無妨。

　　Reputation Institute’sresearch indicates that a well-regarded company is more likely to be liked,trusted, admired, and esteemed –hence we define reputation in terms of 4 attributes that we call the RepTrak™ Pulse. We’ve also found that corporate reputations arebuilt on 7 Dimensions and a numberof Attributes that support thosedimensions。

　　信譽研究院的研究啟示：一家廣為認同的企業更為可能獲得喜愛、信任、羨慕和尊敬。由此我們界定上述屬性構成企業信譽并將這些屬性稱為企業信譽的脈動。另外，我們發現企業信譽是通過七個維度和一系列對應的支撐性因素構建的。

　　The Reputation Pulsequestionnaire is a survey that invites respondents to describe theirperceptions of companies. Through rigorous modling and analysis, ReputationInstitute connects the Reputation Dimensions and Attributes with the ReputationPulse scores as well as with a measure of overall public support, in order toidentify the drivers of corporate reputation. Doing so enables companies tounderstand what matters to the general public。

　　企業信譽問卷是一份調查，由被訪問者描述他們對于企業的看法。為了識別企業信譽的驅動因素，信譽研究院通過嚴謹的模型分析，將企業信譽維度與其支撐性因素和企業信譽脈動以及企業的總體公共支持度的測量進行關聯性分析。由此讓企業認識到什么對公眾具有影響作用。

　　Company

　　調研公司：                                                                

　　主辦機構：信譽研究院(中國) & 中華(海外)企業信譽協會

　　顧問機構： 香港理工大學中國商業中心

　　Part 1. Reputation Pulse

　　第一、 信譽脈動

　　Please consider each of thefollowing statements and select a number from “1” to “7” where “1” means “Istrongly disagree” and “7” means “I strongly agree”。

　　請考慮以下各陳述。 選擇1至7范圍內的一個數字。“1”表示“我強烈不同意”；“7”表示“我強烈同意”。

　　1. Is a company I have a good feeling about

　　是一家我有好感的公司 。評分：              

　　2. Is a company that Itrust

　　是一家我能信任的公司 。評分：              

　　3. Is a company that Iadmire

　　是一家我欽佩的公司 。 

　　評分：              

　　4. Is a company that I respect

　　是一家我尊重的公司     評分：              

　　Part 2. Reputation Dimensions

　　第二、 信譽緯度

　　Please consider each of thefollowing statements and select a number from “1” to “7” where “1” means “Doesnot describe well” and “7” means “Describes very well”

　　請考慮以下各陳述。選擇1至7范圍內的一個數字。“1”表示“描述得不好”；“7”表示“描述得很好”。

　　1. Offers high qualityproducts & services

　　提供高質量的產品及服務                    評分：              

　　2. Is an innovative company

　　是一家創新型公司                          評分：              

　　3. Treats its employeeswell

　　善待企業員工                              評分：              

　　4. Is a good corporatecitizen

　　是一家良好的企業公民                      評分：              

　　5. Is a responsible company

　　是一家負責任的公司                        評分：              

　　6. Is a company with strongleadership

　　是一家領導力強的公司                      評分：              

　　7. Is a high-performancecompany in terms of financial results

　　是一家財務績效的公司                      評分：              

　　Part 3. Reputation Attributes

　　第三、 信譽屬性

　　Please read each of thefollowing statements and select a number from “1” to “7” where “1” means “Doesnot describe well” and “7” means “Describes very well”。

　　請閱讀以下各陳述。請在1 至7的范圍內選擇一個數字，“1”表示“描述得不好”，“7”表示“描述得很好”。

　　1. Offers high qualityproducts and services

　　提供高質量的服務                                        評分：               

　　2. Produces products thatperform the way as promised

　　生產名符其實的產品                                      評分：              

　　3. Provides products thatlead the way from an environmental perspective

　　產品在環保方面處于領先地位                              評分：              

　　4. Provides products thatset industry trends

　　產品引領行業發展趨勢                                    評分：              

　　5. Adapts quickly to change

　　能迅速適應變化                                          評分：              

　　6. Is committed tocontinually advancing its products

　　致力于持續提升產品                                      評分：              

　　7. Treats its employeeswell

　　善待公司員工                                            評分：              

　　8. Offers equalopportunities in the workplace

　　在職場內提供均等機會                                    評分：              

　　9. Is a great place to work

　　工作場所極好                                            評分：              

　　10. Is open and transparentabout the way the company operates

　　公司經營開放及透明                                      評分：              

　　11. Behaves ethically

　　遵守職業倫理                                            評分：              

　　12. Is a fair businessplayer

　　公平交易                                                評分：              

　　13. Is committed to foodsafety

　　致力于保護食品安全                                      評分：              

　　14. Runs its business in asocially responsible manner

　　基于社會責任的方式經營企業                              評分：              

　　15. Cares about theenvironment

　　關心環保                                                評分：              

　　16. Is well organized

　　組織有序                                                評分：               

　　17. Has excellentmanagement

　　管理卓越                                                評分：              

　　18. Has a clear vision forits future

　　愿景清晰                                                評分：              

　　19. Has a strong andappealing leader

　　擁有強有力和吸引力的領袖                                評分：              

　　20. Shows strong prospectsfor future growth

　　顯示出未來發展前景極佳                                  評分：              

　　21. Appears financiallysound

　　財務狀況表現良好                                        評分：              

　　22. Has a track record ofsuccess

　　擁有過往成功業績                                        評分：              

　　Part 4. Supportive Behavior

　　第四、 支持性行為

　　The following statementsare about the attitudes or behaviors you might have toward [COMPANY]. Pleaseselect a number from “1” to “7” where “1” means “I strongly disagree” and “7”means “I strongly agree”。

　　以下陳述是關于您對于[公司]有可能采取的一些態度或行為。請在“1”至“7”的范圍內挑選一個數字。“1”表示“我強烈不同意”；“7”表示“我強烈同意”。

　　以下陳述在描述在多大程度上正確表述了您的態度？

　　1. I would say somethingpositive about [COMPANY ]。

　　我會針對[公司]提供正面的意見。                          評分：              

　　2. I would recommend theproducts/services of [COMPANY ]。

　　我會推薦[公司]的產品/服務。                             評分：              

　　3. If I had theopportunity, I would buy the products/services of [COMPANY ]。

　　如果我有機會，我會購買[公司]的產品/服務。               評分：              

　　4. If I had theopportunity, I would invest in [COMPANY ]。

　　如果我有機會，我會投資于[公司]。                        評分：              

　　5. If [COMPANY ] was facedwith a product or service problem, I would trust them to do the right thing。

　　如果[公司]面臨一個產品或服務方面的問題，我相信他們會采取適當的措施。

　　評分：              

　　6. If I had theopportunity, I would recommend [COMPANY ] as an investment。

　　如果我有機會，我會推薦[公司]為一個投資對象。            評分：              

　　Interviewers                                     Questionnaire Date

　　訪問員簽署：                                    問卷日期：                 

　　Consultant                                       Verification Date

　　顧問簽署  ：                                    核查日期：