Today’s companies need right people to fulfill theirbrand promises in order to gain high level of stakeholders’ recognitions.Reputation Institute is the world’s cradle for the best talents in reputationmanagement。

　　今天的企業需要具備專業素質和特長的員工實踐企業品牌承諾，從而贏得利益相關群體的高度認同。信譽研究院是世界優秀信譽管理師的搖籃。

　　Key aspects include:

　　核心內容包括：

　　Building Block of Reputation Management信譽管理架構

　　– Defining corporate reputation and how to activelymanage it; aligning corporate branding & business strategy and how todevelop reputation platforms ... 認識企業信譽及其管理實施、開發企業信譽統一企業品牌與企業的商業戰略……

　　Ø The Practice of Reputation Management信譽管理實踐

　　– Communicating with the media; aligning employeesthrough corporate communication; and creating value for investors… 企業信譽與媒體關系、企業信譽與員工認同、企業信譽與公司投資價值……

　　Ø Addressing Strategic Reputation Issues應對信譽管理戰略議題

　　– How to measure, track & evaluate your corporatereputation, governance & reputation risks; meeting social responsibilities;and managing crisis situations… 評估、跟測、衡量企業信譽、公司治理與信譽風險、企業信譽與履行社會責任、企業信譽危機管理……

　　For details, please write to:

　　詳情請電郵：

　　ric@reputationinstitute.com

　　www.ReputationInstitute.com

　　"This was a total immersion into reputation managementthrough a concise package of interesting webinars."

　　— Dirk De Muynck, Director Communications & MediaRelations, Volvo Group