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林軾先生為中國平安集團品牌宣傳部副總經(jīng)理。作為集團專業(yè)職能部門,平安集團品牌宣傳部不僅負責(zé)平安整體品牌戰(zhàn)略規(guī)劃、品牌管理和整合傳播等工作,還負責(zé)企業(yè)社會責(zé)任及可持續(xù)發(fā)展的規(guī)劃和推動。
林軾先生于1993年加盟中國平安,自1998年從事品牌傳播工作,在廣告、媒體關(guān)系、公益及整合行銷等方面積累了豐富工作經(jīng)驗 。近年來,林軾先生率領(lǐng)CSR管理團隊在企業(yè)社會責(zé)任建設(shè)和推動可持續(xù)發(fā)展方面做了積極探索和嘗試。2010年,中國平安啟動“綠色承諾 平安中國”低碳100行動計劃,旨在履行環(huán)境責(zé)任,推動綠色金融,促進社會可持續(xù)發(fā)展。
Mr Lin Shi is the deputy general manager of the corporate branding andcommunication department of Ping An Insurance (Group) Company of China, Ltd.which is responsible for the overall branding strategy and planning, brandmanagement and integrated communication functions of the Company. TheDepartment is also tasked with driving corporate social responsibility andinitiatives for sustainable development。
Mr Linjoined Ping An in 1993. He has been in the brand and communication businesssince 1998, with a wealth of experience in advertising, media relations,charity and integrated marketing. In recent years, Mr Lin hasbeen leading a CSR management team to steer the establishment of a corporateresponsibility framework while playing an instrumental role in pursuing andexploring various initiatives in the area of sustainable development. In 2010,Ping An rolled out its “Low-Carbon 100” campaign to combat climate change through 100 initiatives, in a bid to fulfill its environmental responsibility,promote green finance, and facilitate the sustainable development of thecommunity。